About Our Company

about-us-headerF4S is Australia’s leading strategic consultancy for business owners looking to manage growth, minimise risk and maximise the company’s valuation. We help private and public companies to formulate executable strategies that will increase valuation based on a framework for managing the key valuation drivers of Growth and Risk.

… we are well placed to advise companies on optimising their business and maximising shareholder value.
Our focus is on the business owner, advising on the strategic imperatives of growth management and risk mitigation. We help owners to better understand and manage the performance of their business through our F4S methodology, which has been applied to scores of businesses over the years.

We are not business brokers, investment bankers or a private equity firm. Our team has, however, been involved in a large number of businesses and they have considerable experience in understanding the value of a business. That, combined with our significant commercial and operational experience, means we are well placed to advise companies on managing all aspects of strategy formulation as well as day to day operations.

We believe this combination of skills and experience makes us unique in the marketplace.

Ilkka Tales


Email: ilkka.tales@f4s.com.au  Mobile: 0434 888 888

Ilkka’s significant experience in driving fast growth has been gathered from driving global growth mandates for large multinationals to helping develop Australian high growth start-up businesses, many in the technology sector.

He has run three ASX listed companies, of which two were top 10 on the Deloittes Fast 50 list, including Engin and Anittel Ltd which was #1 on the list in 2011.  In 2008 he became a founding shareholder and Chairman of MoGeneration, an app developer focusing on the iPhone and Android application development market.

Ilkka has also substantial experience in mergers and acquisitions. He sold Engin to Channel 7. He advised Purple Labs on six global transactions which produced the Myriad Group AG, now the world’s largest independent mobile software vendor with over 2.7 billion handsets using their software.

Ilkka also advises businesses through his chairmanship of two syndicates of the CEO institute and is actively involved with the National Centre for Suicide Prevention & Training which trains front line telephone counsellors for LifeLine and Wesley Mission on suicide awareness and prevention.

Matthew Costello
Matthew Costello

Email: matthew.costello@f4s.com.au  Mobile: 0421 011 162


Underlying a seemingly diverse career is not just a passion for ideas, but an enthusiasm for bringing new ideas to market. My strengths are in aligning the commercial drivers of business with the blue-sky opportunities that innovation can represent and my successes have been in breaking new ground in commercialising these opportunities. I have built and exited several businesses, raising over $30m in investment capital for various ventures over the past 10years. I have also delivered significant returns for investors during that period.

Matthew’s areas of expertise include new business management, capital raising, business planning, finance management, strategic planning and all aspects of mobile including marketing, advertising, content development and delivery, carrier relationships, technology and a deep understanding of the mobile value chain.